The «IT St.Gallen rockt!» initiative is a joint venture by the information and communication technology (ICT) companies of the so-called «St.GallenBodenseeArea».
In this economic region, which combines the four cantons of St.Gallen, Thurgau and both Appenzells, there are almost 2,000 ICT companies employing around 15,000 people. This makes the St.GallenBodenseeArea one of the most attractive Swiss locations for the industry.
The campaign aims not only to convey classic marketing messages for the region, but also to show real people with their own interests and preferences, and their own personal reasons for choosing to live and work in the economic region of St.GallenBodensee.
The St.GallenBodenseeArea is the official collaboration between the cantons of St.Gallen, Thurgau and both Appenzells for the international positioning of the economic region lying between Zurich and Munich. The four cantons work together to promote the region internationally and to provide support for those coming to settle in what is Switzerland’s most cost-effective economic region with a catchment area of over two million people. The St.GallenBodenseeArea is strategically positioned in the square encompassing Munich, Stuttgart, Zurich and Milan, and Zurich’s international airport is just 30 to 60 minutes away. What’s more, with its unique cost-benefit ratio, the SGBA is one of Europe’s most attractive economic areas.